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President's Report - October 2021

Joe Catrambone, Stuart/Martin County Chamber of Commerce President/CEO


Great news for Florida’s tourism economy!

The number of U.S. tourists that visited Florida in the second quarter of 2021 has returned to the pre-Covid levels. The international market has not.  An estimated 30.6 million domestic visitors came to Florida from April through June. It represents a 6% increase over the same period in 2019, a 216% increase from the same period last year. To date Florida has had 31.4 million visitors in the second quarter of this year, 220 % from the same period as last year. International visitors are lagging behind due to restrictions on entering the U.S. We had 1.1 million in the second quarter this year as compared to 3.5 million in that period in 2019.Certainly the closing of major theme parks and hotels during the spring of 2020 were the cause of the decline.  

More positive news from Martin County’s Office of Tourism; since August they have won 5 awards – One national, three Florida and one southeast regional award.

Florida Awards:

Three of the top Flagler Awards, known as “The Henry,” during the annual Florida Governor’s Conference on Tourism, held in Hollywood, Florida. Social Media Marketing and Niche Marketing categories, accepting two coveted Henry Awards for their “Fish Like a Local” and “Moments of Escape” campaigns, respectively. Additionally, the team was awarded a Best of Show trophy during the ceremony for destinations with annual marketing budgets between $500,000 and two million dollars.

Southeast Award:

“Best Marketing” Shining Example Award at the Southeast Tourism Society’s annual Connections conference, held September in Spartanburg, South Carolina. The team won the top prize for their “Missed Milestones” campaign, which tapped into the concept that everyone experienced some sort of missed celebration over the past year and a half—from postponed weddings and honeymoons to canceled birthday trips, derailed graduation ceremonies, and more. Through the Missed Milestones program, travelers who booked a two-night stay at participating properties in Martin County by December 31, 2020 received a complimentary night stay to redeem at any point in 2021, once they felt comfortable traveling again.

National Award:                                

The U.S. Travel Association recently recognized the Martin County Office of Tourism & Marketing in the 2021 Destination Council Destiny Awards. The team won the top prize in the "Destination and Product Development" category for their Martin County Arts & Culture Trail, created in partnership with the Arts Council of Martin County.

Congratulations Martin County!

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1650 S Kanner Highway
Stuart, FL 34994

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